Spotify announced its decision to expand its music-matching tool Blend to accommodate more artists and allow fans to buy merch via the feature. The Spotify blend is a playlist creation tool created to allow two users to merge their musical tastes into a playlist.
The Spotify algorithm finds the favourite songs of both users and mixes them into a playlist, Blend then updates the music daily based on the songs they’ve played.
Spotify had previously allowed users the opportunity to have joint playlists with their favourite artists, like BTS, Charli XCX, Kacey Musgraves, Lauv, Megan Thee Stallion, and many others. But this latest update saw the addition of more artists, including The Chainsmokers, Lizzo, and Post Malone.
The streaming service now allows users to Blend with their favourite artists and buy their merchandise when they click the link shared by the artist to Blend. For instance, when you click the link, you get a score card that displays your “taste match”. This card shows if you and the artist you blended with have similar music preferences.
Also, you can share the card with your friends and followers on different social media handles, including Instagram, Facebook, Snapchat, or Twitter. Users can then proceed to buy the merch featured on the artist’s Spotify page.
Last year, Spotify launched a partnership with Shopify so its artists can connect their profiles with their Shopify stores. That way, creators can market their merchandise to fans on the Spotify app. Their partnership will allow artists to grow their income via extra streams.
Today’s expansion will not only help Spotify get more revenue using its personalized playlist tool, it’ll equally ensure Spotify remains a leading brand in the music streaming industry despite lacking the built-in advantage of rival streaming services. (Rivals like Apple Music and Google’s YouTube Music have their apps built into mobile devices.
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